Display for selling window coverings

ABSTRACT

In a method for selling window coverings a set of swatch cards and sample blinds are provided in a display unit. The swatch cards contain a piece of window covering material and a pricing table for a product being offered for sale. The card may contain other information about the product such as options and options. Each set of swatch cards will contain samples of all window covering materials available for the type of product with which the cards are associated. A photograph or other reproduction of each window covering material and a photograph of a window covering product could be used in place of actual samples.

FIELD OF THE INVENTION

The invention relates to the sale of window coverings of the type inwhich a window covering material extends from a headrail.

BACKGROUND OF THE INVENTION

There are a variety of window coverings in which a window coveringmaterial extends from a headrail and is raised and lowered by lift cordsor drawn along a track by pull cords. One type of window covering is thevenetian blind in which a series of horizontal slats are hung on two ormore ladders that hang from a headrail. A similar product is thevertical blind in which a set of vertical slats are suspended from atrack in the headrail. Most manufacturers offer slats for venetianblinds and vertical blinds in a variety of colors and materialsincluding wood, vinyl, aluminum and composite materials. Another classof window covering contains a panel of fabric, woven woods or wovengrasses hung on a headrail. Among these window coverings are pleatedshades, cellular shades, roman shades and roll-up shades. In most ofthese shades the fabric panel is available in a number of colors andpatterns, can be woven or non-woven and the weave can vary from sheer totightly woven.

Traditionally, window coverings have been sold in standard sizes bydepartment stores, discount stores and home centers. They have also beensold by custom fabricators who come to the home or office, measure thewindows and make blinds to fit. Some retailers have offered bothstandard products and custom blinds. In recent years some retailers havesold blinds based upon measurements provided by the customer. Theseretailers keep a limited inventory of blinds in standard sizes andpopular colors. If the customer does not want a blind from theretailer's current inventory, the retailer may custom order the blindfrom the manufacturer using the customer's measurements. Severalretailers now offer blinds through a cut down program. Under thisprogram the store stocks a set of blinds in standard sizes and has amachine that will trim the width of the shade to fit the customer'smeasurements. The length is adjusted by cutting excess material from thebottom of the shade.

Most retailers have a limited display of sample blinds and have samplebooks containing swatches of all the colors and kinds of window coveringmaterial that are available for a particular family of blinds. Samplebooks tend to be bulky and are cumbersome to transport. Nevertheless,many customers want to see the sample in the room where the windowcovering product will be installed before they will make a purchasedecision. These customers must then borrow the sample book from theretailer. If the customer fails to return the book, the retailer mustbuy a new sample book. Many retailers buy several sample books to assurethat one is always available for a customer. Pricing of window coveringsis usually based upon the size of the blind. Size is determined by thewidth and length of the blind when the blind is in a closed positionwhich corresponds to covering the entire window over which the blind isto be mounted. The retailer has a price book or set of price sheets foreach type of window covering that is being offered for sale. The pricebooks and price sheets are usually kept separate from the sample books.

Those customers who wish to buy window coverings form a home center,department store or large discount store usually will first look at thewindow covering products on display. Upon finding a product in thedisplay that is of interest, the customer must then look at a samplebook to determine if the product is available in a color and style thatpleases the customer. After selecting one or more styles, the customerusually will then want to know what the product costs. To obtain pricinginformation the customer must find a sales person who must then retrievethe applicable price sheet and determine the cost of each item ofinterest in the size specified by the customer and with all the optionsselected by the customer. Many times the customer will immediatelydecide that the price is too high and go elsewhere. The result is thatboth the customer and the salesperson have spent much time on atransaction that has not resulted in a purchase and sale. Consequently,there is a need for a display of window covering products and method ofselling window coverings in which the customer can, without help from asales person, determine the price and available options of a windowcovering product which will fit the potential buyer's window.

There is also a need for a display of window covering products andmethod of selling window coverings in which product samples areavailable for the customer to easily select and take home with him orher. The samples should be easy to carry and inexpensive.

SUMMARY OF THE INVENTION

We provide a method and display for selling window coverings in which wefirst establish a pricing table for each style of window covering. Stylemay be a type of window covering, such as a pleated shade, or may be aspecies of a type of product, such as a pleated shade with white on oneside and a selected color on the other side. The prices are assignedaccording to the width and length of the window covering when the windowcovering is in a closed position. Then we provide a cabinet or otherstructure having two portions. The first portion displays at least onesample window covering that is representative of a style of windowcovering being offered for sale. Alternatively, that portion may containcolor photographs of the products. This portion may be a window, a mockwindow or a wall. The second portion contains a plurality of swatchcards in a rack, drawers or other holder that is easily accessible to acustomer. There is one swatch card corresponding to each color and styleof windows coverings being offered for sale. Preferably, there aremultiple copies of each swatch card.

Each swatch card contains a sample of window covering material and thepricing table for the style of window covering to which the sample ofwindow covering material applies. The swatch card will also containother information applicable to the product. That information could beproduct name, product identification number, vendor name, vendoraddress, vendor telephone number, manufacturer information, windowcovering material name, window covering material color, window coveringmaterial identification number, any available choices of manner in whichthe window covering material is opened and closed, location of tiltcontrol, location of lift control, shipping options, availablediscounts, available options, and whether the shape of the windowcovering in the closed position is rectangular, arch, circular orangled. The information could be presented as text or illustrations or acombination of text and illustrations.

The window covering products being offered for sale can usually bedivided into product families. Those product families could be pleatedshades, cellular shades, single cell cellular shades, double cellcellular shades, roman shades, vertical blinds, vinyl vertical blinds,wood vertical blinds, composite vertical blinds, venetian blinds, vinylvenetian blinds, wood venetian blinds, composite venetian blinds,aluminum venetian blinds, 1″ venetian blinds, 1½ venetian blinds, 2″venetian blinds, and roll-up shades. We prefer that each swatch cardcontain the name of the product family in which the product falls. Wefurther prefer to color code the cards so that all cards for products ina single family are the same color. The color may cover the entire cardor be a band or other shape on the upper front portion of the card.

When a customer sees the display he or she first looks at the sampleblinds. Upon seeing a blind of interest the customer can look throughthe swatch cards for that type of window covering. From that group ofswatch cards the customer can select the card or cards that have windowcovering materials in a color and texture that is appealing to him orher. At that point the customer can look at the pricing table todetermine if the selected window covering is within his or her budget.If it is not, the customer can return the card to the display. Theentire transaction does not require the assistance of a salesperson. Ifthe selected product is priced at an amount that the customer is willingto pay, the customer can consult a sales person to place an order or cantake the swatch card home with him or her and defer the purchasedecision until after viewing the swatch of window covering material inthe environment where the window covering will be installed. Theretailer may make a modest charge for each card taken by the customer.This charge not only provides a reimbursement of the retailer's samplecosts but also discourages the customer from taking swatch cards forproducts that he or she is not likely to buy.

Other objects and advantages of our method and display for sellingwindow coverings will become apparent from a description of certainpresent preferred embodiments thereof which are shown in the drawings.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a perspective view of one present preferred embodiment of adisplay unit in accordance with the present invention.

FIG. 2 is a side elevational view of one of the swatch card racks in thedisplay unit shown in FIG. 1.

FIG. 3 is a front elevational view of a present preferred embodiment ofour swatch card.

FIG. 4 is a front elevational view of a second preferred embodiment ofour window swatch card.

FIG. 5 is a sectional view taken along the line V-V of FIG. 4.

FIG. 6 is a rear elevational view of a third preferred embodiment of ourswatch card.

FIG. 7 is a side elevational view of the swatch card of FIG. 3 with thewindow covering material pulled outward from the card.

FIG. 8 is a front elevational view of a fourth preferred embodiment ofour swatch card.

FIG. 9 is a sectional view taken along the line IX-IX in FIG. 8.

FIG. 10 is a perspective view of a second preferred embodiment of ourdisplay unit for selling window coverings.

FIG. 11 is a perspective view of one of the modules which are insertablein side-by-side fashion into the display unit shown in FIG. 10.

FIG. 12 is an enlarged side elevational view of the lower portion of themodule shown in FIG. 11.

FIG. 13 is a perspective view of a third preferred embodiment of ourdisplay unit.

FIG. 14 is a perspective view of a fourth preferred embodiment of ourdisplay unit.

FIG. 15 is a perspective view of a fifth preferred embodiment of ourdisplay unit.

FIG. 16 is a rear elevational view of a fourth preferred embodiment ofour swatch card.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

Referring now to the drawings, and particularly to FIGS. 1 and 2, afirst preferred embodiment of our display for selling window coverings10 includes a display unit or cabinet 12 having racks 14 containing aplurality of columns of pockets each holding a group of window coveringproduct swatch cards 18 which will be described in more detailhereinbelow. The upper portion 3 of the display unit 12 has a pluralityof actual operable sample blinds 16 mounted thereon. This portion may bea wall or preferably a storage bin which contains additional blindsamples or swatch cards. Additional storage bins 13 are provided beneaththe columns of pockets 14 as shown.

As seen in FIG. 2, each of the racks 14 of pockets 22 is formed ofeither metal or plastic thin wall material, preferably as a unit. Thepockets 22 each have a generally upright back wall 20 which is inclinedto horizontal preferably at an angle of about 83° or between an anglegenerally of 70° to 90° so as to maintain the swatch cards 18 containedin the pocket in a rearwardly leaning and stable orientation. The width24 of each pocket 22 is sized to receive a preselected group or numberof swatch cards 18. Each pocket may contain multiple copies of the sameswatch card. The swatch cards should be organized or grouped so thatswatch cards for each type of product are placed near one another.Typically, a single row or column of swatch cards will all relate to thesame type of product.

Examples of swatch cards bearing various types of window treatmentmaterial are shown in FIGS. 3 to 9 and 16. Each swatch card contains asample of window covering material on the front and a pricing table onthe back. The swatch cards preferably are the size of standard indexcards, namely 3 inches by 5 inches. The swatch of window coveringmaterial placed on each card may have a height of from 1¾ inches to 2inches and a width of 3 inches. Consequently, the swatch does not coverthe entire front surface of the card, leaving room for otherinformation. The back of the swatch card contains a pricing table asshown in FIGS. 6 and 16. The size of the pricing table will depend uponthe number of length and width combinations in which the window coveringproduct is offered, as well as available options. The pricing tableshould not cover the entire back surface of the swatch card.

In FIG. 3 a swatch card 18 a for a double cellular window shade is shownhaving two samples 32 and 36 of window covering material. Each of thewindow treatment material samples 32 and 36 bear a productidentification label 34 and 38 bearing the material name, identificationnumber and color. Specialty options 28, which here are installationoptions for the particular window treatment, are also provided on thefront of the swatch card as illustrations. Vendor information 30 alsoappears on the front of the card 18 a. In this swatch card embodiment 18a, the swatch of double cellular shade material 32 may be pulled awayfrom the card in the direction of arrow A in FIG. 7 while holding theswatch card 18 a. This allows the customer as to expand the sample 32 asshown. The swatches of window covering material 32, 36 are attached toswatch card 18 a by an adhesive 40.

Referring now to FIGS. 4 and 5, front and side views of a secondpreferred embodiment of the swatch card 18 b are shown. This embodiment18 b includes a window covering material 48 which is a woven wood formedof lengths of slender actual wood material. The product identification42 is given on the upper portion of the card. This particular product isavailable as a roman shade, a roll-up shade, a top down, bottom up shadeand an angle shade. These options are shown by labeled illustrations 44.The vendor identification number 46 appears at the bottom of the card. Aspecific product name and number is attached to the sample 48 by anadhesive label 50.

Referring to FIG. 6, the back of a swatch card 18 c for yet another typeof window covering is shown. A pricing table 56 with instructions foruse of the table appears on the left side of the card. As is apparentfrom the table, prices are based upon the width and length of the shadein a closed position which correspond to the dimensions of the window tobe covered. Consequently, one can consider window dimension, when usedin the context of window coverings, to be a way of expressing the widthand length of the window covering product which will cover that window.This is true even though the width and length of the window covering maybe somewhat less than the width and length of the window. Those windowdimensions are easily determined by the customer. A customer can findthe height and width of his or her window in the table and locate theprice for the window covering in the table. In this embodiment theproduct name appears on the back of the card 18 c as well as the frontof the card (not shown). As in the other swatch cards previouslydescribed the title block is color coded. This product is available witha tilt control and lift cords that can be on the left or right of theblind. Hold down brackets and a crown valance are also available. Text58 on the card 18 c tells the customer about these options. This swatchcard 18 c also contains a discount offer based upon a 45 day deliveryand a bar code. The bar code may identify the swatch card or the windowcovering product corresponding to the swatch card.

The back of another present preferred swatch card 140 shown in FIG. 16also contains a pricing table, with instructions, installation options,options, a bar code and available discount. The back of the card doesnot contain the product name or product family. That information appearson the front of the card (not shown). However, warranty information andorder information including a toll free telephone number and website areprovided. This card also contains an example price calculation.

Referring now to FIGS. 8 and 9, a fourth embodiment of the swatch card18 d is used for vinyl vertical blinds. An actual segment of verticalblind slat 62 is attached to the front of the card. To attach thiswindow treatment material 62, a thick compressible double-sided adhesivemember 70 is attached as shown in FIG. 9 between the swatch card 18 dand the back surface of the sample 62. A specific product identificationlabel 64 is adhesively attached to the outer surface of the sample 62while installation option 66 and vendor identification 68 are alsoprovided on the swatch card 18 d.

The present preferred swatch cards shown in the drawings have an actualpiece of window covering material on the front of the card and thepricing table is printed on the back of the card. The invention is notlimited to this particular configuration. The window covering materialand pricing table may appear on the same side of the card. One could usea color photograph or color reproduction of the window covering materialrather than an actual sample. However, if a photograph or reproductionis used the colors in the photograph or reproduction should be identicalor nearly identical to the colors in the material that will be sold.

The present preferred swatch cards are fully assembled prior to beingpresented to the customer. However, one could provide a display in whichthe customer gathers the appropriate material needed for the product ofinterest from different locations in the display and the customerassembles them together. For example, a retailer may offer the samefabric in pleated, single cell and double cell forms on the samehardware system, but at different prices for pleated, single cell ordouble cell. A single swatch card may contain a flat piece of fabricwith a letter P, S or D corresponding to pleated, single cell or doublecell fabric. Another set of cards or a wall display may have a pricingtable, similar to the table shown in FIG. 6 or 16, one table for pleatedproduct, another table for single cell product, and a third table fordouble cell product. The consumer would then select the card having theappropriate pricing table and put that card together with the cardbearing the piece of fabric. Alternatively, the consumer may consult thewall display, and copy the price, or place a sticker bearing the priceor a series of prices, onto the card bearing the sample. In thisinstance the swatch card would have a reference to the applicablepricing table in the display. That reference may be the title of thepricing table or instructions to consult the display for priceinformation. The term pricing table as used here is not limited to amatrix having several rows and columns such as is shown in FIGS. 6 and16, but is any representation that conveys pricing information to thecustomer. Another option is to provide a pricing table which covers morethan one product type. For example, one table may have prices forpleated, single cell and double cell products. The pricing table orreference could simply be identified by a letter or number rather than aproduct name. The pricing table applicable to a particular product wouldbe listed on the swatch card by table name such as “Price Group A” or“Table I.” The applicable pricing table could be selected based upon notonly the type of window product offered, but also based upon deliverytime, quantity purchased, promotional offers or other factors.

A second present preferred display unit 80, shown in FIG. 10, hasseveral racks 84 of swatch cards 94. The racks are shown in detail inFIGS. 11 and 12. The upper portion 82 of the display unit 80 has severalstorage bins 88. A sample of a window covering product is mounted infront of each storage bin. Thus, the upper portion 82 of this displayunit 80 will be similar to the upper portion of the display unit 10shown in FIG. 1. In the central portion each rack 84 of swatch cards ison a back panel. The back panel as well as the racks can be removablefrom the display unit 80. Upright panels 90 separate sets of racks 84.

As shown in FIGS. 11 and 12, each rack is a set of interlocked pockets96 having an upright back 98 and a diagonally downwardly extendingsupport panel 100 which lock together as shown within circle 102. Agroup 94 of swatch card samples fits snugly into the cavity 104 so thatthe swatch cards lean rearwardly for both visual selection andstability. Lower storage bins 92 provide additional storage space forextra swatch cards and sample blinds.

Another present preferred display unit 110, shown in FIG. 13, alsocontains the racks 84 shown in FIGS. 11 and 12 to hold swatch cards andstorage bins 114. This embodiment displays sample window coveringproducts 112 on walls beside the racks. Photographs 116 of roomscontaining window covering products of the type being offered for saleare placed above the rack of swatch cards.

A fourth present preferred display unit 120, shown in FIG. 14, hasseveral windows 123 and a different sample of window covering product122 mounted on each window. Racks 84 of swatch cards are mounted oneither side of the window. Photographs 126 of rooms containing windowcovering products of the type being offered for sale appear at the topof the cabinet. Storage bins 124 are provided in the bottom of hedisplay unit.

A fifth present preferred display unit 130, shown in FIG. 15, is similarto the embodiment of FIG. 1. Racks 84 of swatch cards are provided inthe central portion of the display above storage compartments or drawers132. Sample window covering products 134 are mounted on top of thedisplay.

Although we prefer to provide actual product samples on the displaywhich holds the swatch cards, one could substitute color photographs ofthe window covering product. Those photographs may show the product in aroom as in photographs 116 and 126 in FIGS. 13 and 14. Or, thephotographs may show only the window covering product. This type ofdisplay may be similar to any of the displays in FIGS. 1, 10, 13, 14 or15 with photographs appearing in place of the product samples.

It should be apparent that the display unit could be configured in otherways such that the racks or other display of swatch cards and sampleblinds or photographs are in different positions relative to oneanother. Moreover, the swatch card racks and sample blinds could be ondifferent structures located in close proximity to one another but notattached together. Fewer or more blind segments and racks of swatchcards than contained in the preferred embodiments could be used.

One or more display units are placed in a retail store or showroom. Acustomer looking for a window covering product will go to the displayand probably first look at the sample blinds. Each sample blind may belabeled by the product name or color which appears on the swatch cardsassociated with that product. Upon seeing a product of interest thecustomer should be able to readily find the related swatch cards in thedisplay racks. The customer then looks through the group of cards forthe product of interest and selects the card or cards having a swatch ofwindow covering material which appeals to the customer. After removingthe card from the rack, the customer can find the price for the productin the pricing table on the back of the card. The customer will alsolearn from the card which options are available. At that point thecustomer can decide if he or she can obtain the product and any desiredoptions at an acceptable price. If so, the customer can find a salesperson and place an order. If not, the customer can return the card tothe rack without any involvement from a sales person.

Some customers may wish to take one or more swatch cards from the storeto observe the window covering material in the environment where thewindow covering product will be installed. The swatch cards of thepresent invention can be easily carried by the customer. Moreover, eachswatch card may contain sufficient information to enable the customer toplace an order by telephone or over the Internet. The retailer may makea modest charge for each card taken by the customer. This charge notonly provides a reimbursement of the retailer's sample costs, but alsodiscourages the customer from taking swatch cards for products that heor she is not likely to buy. All or a portion of the charge can berefunded when the card is returned.

Although we have shown and described certain present preferredembodiments of our method and display for selling window coverings, itshould be distinctly understood that our invention is not limitedthereto, but may be variously embodied within the scope of the followingclaims.

1-24. (canceled)
 25. A display for selling window coverings of the typein which a window covering material is hung from a headrail and can bemoved between an open position and a closed position, the windowcoverings each having a size determined by a length and a width of thewindow covering when in the closed position, the window coverings beingavailable in a plurality of styles, each style based upon at least oneof type and color of window covering material, manner in which thewindow covering material is opened and closed, location of any tiltcontrol, location of any lift control, available options, and whetherthe shape of the window covering in the closed position is rectangular,arch, circular or angled, wherein the display comprises: a rackcontaining a plurality of swatch cards, each swatch card correspondingto one of the styles of windows coverings being offered for sale, eachswatch card containing a sample of window covering material, a pricingtable for the style of window covering to which the sample of windowcovering material applies and further applicable information selectedfrom the group consisting of product name, product identificationnumber, vendor name, vendor address, vendor telephone number,manufacturer information, window covering material name, window coveringmaterial color, window covering material identification number, textindicating any available choices of manner in which the window coveringmaterial is raised and lowered, location of tilt control, location oflift control, shipping options, available discounts, availableaccessories, and whether the shape of the window covering in the closedposition is rectangular, arch, circular or angled, and illustrationsindicating any available choices of manner in which the window coveringmaterial is raised and lowered, location of any tilt control, locationof any lift control, shipping options, available discounts, availableoptions, and whether the shape of the window covering in the closedposition is rectangular, arch, circular or angled ; and establishing foreach style of window covering a pricing table in which prices areassigned according to the width and length of the window covering whenin the closed position plus any selected options; and at least onesample or photograph of a window covering representative of a style ofwindow covering being offered for sale, and positioned adjacent therack.
 26. The display of claim 25 wherein the rack and the at least onesample or photograph of a window covering are in a single cabinet. 27.The display of claim 26 wherein the cabinet comprises at least onestorage bin.
 28. The display of claim 27 wherein the at least one samplewindow covering is placed over the at least one storage bin.
 29. Thedisplay of claim 26 wherein the cabinet contains at least one drawer.30. The display of claim 25 wherein the window covering material isattached to the swatch card so that the at least a portion of the windowcovering material can be expanded to extend from the swatch card. 31.The display of claim 25 wherein each swatch card contains indiciaidentifying the swatch card as corresponding to one of a plurality ofproduct families and the swatch cards are grouped in the rack by productfamily.
 32. A display for selling window coverings of the type in whicha window covering material is hung from a headrail and can be movedbetween an open position and a closed position, the window coveringseach having a size determined by a length and a width of the windowcovering when in the closed position, the window coverings beingavailable in a plurality of styles, each style based upon at least oneof type and color of window covering material, manner in which thewindow covering material is opened and closed, location of any tiltcontrol, location of any lift control, available options, and whetherthe shape of the window covering in the closed position is rectangular,arch, circular or angled, wherein the display comprises: a rackcontaining a plurality of swatch cards, each swatch card correspondingto one of the styles of windows coverings being offered for sale, eachswatch card containing a sample of window covering material, a pricingreference and further applicable information selected from the groupconsisting of product name, product identification number, vendor name,vendor address, vendor telephone number, manufacturer information,window covering material name, window covering material color, windowcovering material identification number, text indicating any availablechoices of manner in which the window covering material is raised andlowered, location of tilt control, location of lift control, shippingoptions, available discounts, available accessories, and whether theshape of the window covering in the closed position is rectangular,arch, circular or angled, and illustrations indicating any availablechoices of manner in which the window covering material is raised andlowered, location of any tilt control, location of any lift control,shipping options, available discounts, available options, and whetherthe shape of the window covering in the closed position is rectangular,arch, circular or angled ; and establishing for each style of windowcovering a pricing table in which prices are assigned according to thewidth and length of the window covering when in the closed position plusany selected options; at least one pricing table containing the pricingreference that appears on the swatch cards and positioned adjacent therack; and at least one sample or photograph of a window coveringrepresentative of a style of window covering being offered for sale, andpositioned adjacent the rack.
 33. The display of claim 32 wherein therack, at least one pricing table and the at least one sample orphotograph of a window covering are in a single cabinet.
 34. The displayof claim 32 wherein the cabinet comprises at least one storage bin. 35.The display of claim 34 wherein the at least one sample window coveringis placed over the at least one storage bin.
 36. The display of claim 33wherein the cabinet contains at least one drawer.
 37. The display ofclaim 32 wherein the window covering material is attached to the swatchcard so that the at least a portion of the window covering material canbe expanded to extend from the swatch card.
 38. The display of claim 32wherein each swatch card contains indicia identifying the swatch card ascorresponding to one of a plurality of product families and the swatchcards are grouped in the rack by product family.
 39. A display forselling window coverings of the type in which a window covering materialis hung from a headrail and can be moved between an open position and aclosed position, the window coverings each having a size determined by alength and a width of the window covering when in the closed position,the window coverings being available in a plurality of styles, eachstyle based upon at least one of type and color of window coveringmaterial, manner in which the window covering material is opened andclosed, location of any tilt control, location of any lift control,available options, and whether the shape of the window covering in theclosed position is rectangular, arch, circular or angled, wherein thedisplay comprises: a rack containing a plurality of swatch cards, eachswatch card corresponding to one of the styles of windows coveringsbeing offered for sale, each swatch card containing a photograph orreproduction of window covering material, a pricing table for the styleof window covering to which the photograph or reproduction of windowcovering material applies, and further applicable information selectedfrom the group consisting of product name, product identificationnumber, vendor name, vendor address, vendor telephone number,manufacturer information, window covering material name, window coveringmaterial color, window covering material identification number, textindicating any available choices of manner in which the window coveringmaterial is raised and lowered, location of tilt control, location oflift control, shipping options, available discounts, availableaccessories, and whether the shape of the window covering in the closedposition is rectangular, arch, circular or angled, and illustrationsindicating any available choices of manner in which the window coveringmaterial is raised and lowered, location of any tilt control, locationof any lift control, shipping options, available discounts, availableoptions, and whether the shape of the window covering in the closedposition is rectangular, arch, circular or angled ; and at least onesample or photograph of a window covering representative of a style ofwindow covering being offered for sale, and positioned adjacent therack.
 40. The display of claim 39 wherein the rack and the at least onesample or photograph of a window covering are in a single cabinet. 41.The display of claim 40 wherein the cabinet comprises at least onestorage bin.
 42. The display of claim 41 wherein the at least one samplewindow covering is placed over the at least one storage bin.
 43. Thedisplay of claim 40 wherein the cabinet contains at least one drawer.44. The display of claim 39 wherein the window covering material isattached to the swatch card so that the at least a portion of the windowcovering material can be expanded to extend from the swatch card. 45.The display of claim 39 wherein each swatch card contains indiciaidentifying the swatch card as corresponding to one of a plurality ofproduct families and the swatch cards are grouped in the rack by productfamily.